WELL HELLO THERE!
Let me introduce myself
I’m Viktoriya Kim, a product and visual designer living in Los Angeles. I’ve spent the last 4+ years collaborating on VC-backed products in education, healthcare, and sustainability.
I do my best work with teams who want to make a difference—creating meaningful connections, improving lives, and fostering a sense of belonging. Design, to me, is about more than how things look—it's how they work, connect, and transforms the status quo.
My focus is to create impactful experiences with intention, joy, and humility. I love digging into the details, whether it’s through research, identifying patterns, or building systems that blend emotional design with effective solutions.
Work Experience
I’m a multidisciplinary designer with a focus on product, but I also do freelance work in research, graphic, web, and digital design. With experience in many areas, I enjoy working on a variety of creative projects and learning new skills.
Freelance Designer
JUNE 2020-PRESENT
Collaborating with clients like Fortune 500 companies, certified B Corps, healthcare startups, educational nonprofits, and even the United Nations, I created custom design solutions that connect user needs with business goals.
Product Designer | Odela
SEPT 2022-OCT 2023
At Odela, I led the product design as the sole designer, crafting end-to-end experiences for patients and clinicians. I redesigned the medical intake process, optimized purchase flows, and delivered high-fidelity prototypes, resulting in a 12x increase in conversion rates and a 396% completion rate in Q2 2022. Collaborating with founders, engineers, and medical professionals, I shaped the product's vision and strategy, introducing features like a dynamic patient portal, holistic treatment plans, and streamlined onboarding processes.
Digital Designer | Thrive Market
APRIL 2022-SEPT 2022
At Thrive Market, I created digital design assets for email campaigns reaching over 1.2 million subscribers, driving a 99% increase in customer promotion rates and contributing to the company’s nearly $500 million revenue in 2022. I also streamlined workflows by organizing design files, developing iterative solutions, and ensuring brand consistency through cross-functional collaboration with product and engineering teams.
UX & Digital Design Intern | Santa Monica College
MARCH 2021-JULY 2022
As a UX and Digital Design Intern at Santa Monica College, I enhanced the Career Services' digital presence for a 26,000-strong student body by conducting design audits, creating a style guide, and applying research insights to improve user experiences. I prioritized inclusive design by collaborating with faculty to address diverse student needs and implemented a cohesive design system with a consistent posting schedule, boosting engagement by over 93% in a single semester.
Student Co-Designer | IDEO & Beyond 12
MARCH 2021-JULY 2022
At Beyond 12, I collaborated with IDEO and fellow student co-designers to advocate for more inclusive and accessible campus resources. Through weekly design workshops, I shared student experiences, provided feedback, and brainstormed ideas to improve support for underrepresented college students. This experience deepened my understanding of the design process while working alongside activists and the IDEO team to drive meaningful change.
Design Academy Scholar | Snap
JUNE 2021-AUG 2021
Chosen as one of fifteen scholars in the Los Angeles area for the Snap Design Academy, I engaged in dynamic workshops, fireside chats, and mentorship with Snap Inc. employees and industry leaders. Our team developed 'Snap Circle,' a proposed feature for the Snap app aimed at increasing accessibility by connecting users to professional and educational communities through video insights and chat opportunities. We collaborated with Codetalk, a nonprofit empowering underserved women in technology, to bring this vision to life.
Other companies I’ve worked with:
UX DESIGN
DIGITAL + WEB DESIGN
DIGITAL + WEB DESIGN
DIGITAL DESIGN
DIGITAL + UX DESIGN
INDUSTRIAL PRODUCT DESIGN
In my free time...
Researching...
All things skincare. I love to keep up with the newest trends and technology. Ask me to make you a regimen!
Exploring...
How to make slice-of-life, comforting, comedic comics. When I have time, I illustrate this pink crow. @misspinkcrow
Experimenting...
With different film simulation recipes on my Fujifilm XT30 II. I love being able to document candid moments with friends.
WANNA BE FRIENDS?
I’m currently looking for new remote opportunities and product design roles. If you’re in LA, I’d love to grab a coffee, or we can jump on a call any time. :)
Best way to reach me is at -- vikakimdesign@gmail.com.